I am reading this book at the moment by Pete Barry. It outlines fundamental rules about where to start and how to push ideas, with exercises during the book, it contains useful advice and different ways about tackling a brief. Written by Pete Barry who worked at Ogilvy London shows insight about strategies, truth, tools, visuals etc. The book contains over 400 hand drawn illustrations of successful campaigns. I can't literally put it down and inspires whilst working!
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